The Benefits of PTSD Group Therapy

The Benefits of PTSD Group Therapy PTSD Treatment Print The Benefits of PTSD Group Therapy By Matthew Tull, PhD twitter Matthew Tull, PhD is a professor of psychology at the University of Toledo, specializing in post-traumatic stress disorder. Learn about our editorial policy Matthew Tull, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 11, 2020 Post-Traumatic Stress Disorder Overview Symptoms & Diagnosis Causes & Risk Factors Treatment Living With In Children asiseeit / Getty Images When it comes to seeking out treatment for PTSD (or any other psychological difficulty), you may wonder if it would be helpful to attend group therapy. There are many benefits to attending a group, and in many cases, group therapy can be just as helpful as individual therapy. Benefits of Group Therapy in Treating PTSD Some of the advantages of group therapy for people with PTSD are listed below. Validation A major benefit of group therapy is validation. By being in a group with a number of people struggling with the same problem, you can see that you are not alone in your struggles. In addition, you may learn that some people in the group are having a hard time coping with the same difficulties, such as relationship problems, substance use, sleep difficulties, or impulsive behaviors. In addition, sometimes it can be difficult for a person without PTSD to understand what someone with PTSD is going through. They may have a hard time understanding how difficult it is to cope with thoughts and feelings about a past traumatic event. However, in a group setting, other people with PTSD may be able to more easily recognize and validate what you are going through because they have had very similar experiences. Learning From Others Another benefit of group therapy is being able to learn from the experiences of others. You can hear about what coping strategies other people found to be effective and what coping strategies were not effective. You may also learn new ways of addressing a problem in your relationships or at work. By being in a group, you can be exposed to other perspectives on your problems that you may have never considered. In addition, you can benefit from the experience of others who have lived with PTSD for a longer period of time or who have recovered from the effects of PTSD. Further, just by being in a group, you can learn some better ways of interacting or relating to others. You can also try out and practice some new skills (for example, communication skills) before using them with people outside of the group. You Can Help Others Just as you can learn from others, your experiences in coping with PTSD may also benefit other people in the group. Being able to help others can increase your self-esteem, as well as your belief in your own ability to cope with PTSD symptoms. There is also some research to suggest that helping others is a strong predictor of who recovers from PTSD. Social Support Finally, group therapy provides an excellent way of receiving social support from others. It has been determined over and over again that finding support from others can be a major factor in helping people overcome the negative effects of a traumatic event and PTSD. A group setting can provide you with the opportunity to develop supportive, trusting, and healthy relationships with other people. Why Individual Therapy May Be a Better Choice for Some People With PTSD Just as group therapy has many advantages, it can also have some downsides. First, in group therapy, you dont get the level of one-on-one attention that you would receive from an individual therapist. In addition, in a group setting, you likely will not be able to discuss certain problems as deeply as you would in individual therapy. Group therapy also has rules determined by the group leader. This may mean that some topics are off-limits in order to protect the group members and make sure that the group is a safe place. For example, group members may not be allowed to discuss their traumatic event in detail in order to prevent other group members from being triggered. Therefore, when it comes time to seek out therapy for your PTSD, it is important to think about what you would like to achieve in therapy. It is also important to think about what setting (individual versus group) is going to be best for you to get your needs met. In some cases, both group and individual therapy are used together. As with seeking out a therapist for individual therapy, it is important to do as much research as possible. This way, you can ensure that you will find the best fit for your needs and goals. The 9 Best Online Therapy Programs

Child Abuse Is Not Gone Away - 1348 Words

â€Å"Every five minutes, somewhere in the world, a child dies from violence. Millions more are in danger of physical, emotional (neglect) and sexual abuse that could destroy their childhoods forever† (Beckham). Sadly, this is not a shocking fact, because child abuse is a very big issue in our world. The problem with child abuse and neglect is that someone is harming a child, most likely their own, and they don’t care about it. In the novel Frankenstein, Shelley argues that child abuse and neglect are unethical and that no one should be abused. This concept is scattered all over the book, because throughout the whole story, Victor is running from or yelling at his monster. Shelley’s argument is still valid today because child abuse has not†¦show more content†¦According to ChildLife, a child abuse hotline in Pennsylvania, there were more than 400 child deaths due to abuse between 2010 and 2014, and approximately 29,273 cases of abuse in the year in 2014 (Routh). One aspect of child abuse that makes it so bad is that people who are guilty of child abuse do not always do it on purposefully. For example, in July of 2011, Jaren Hare, age 21, was charged with manslaughter, third-degree murder and child neglect. Her 2 year old daughter had been killed by their python. According to the St. Petersburg Times, the snake was underfed, and when it escaped from the cage, was found in the morning wrapped around the baby. When Ms. Hare’s boyfriend found the lifeless child, there were fang marks on her arms and forehead (Anton). This is seen as unethical because we could argue if this is or is not the mother’s fault since she had a python in the same house as a baby. Even though the mother didn’t put the python in the crib with the baby, the very fact that she left a baby unsupervised counts as neglect and abuse. Now she has to face the consequence of losing her child. Another sad aspect about child abuse is that the people who commit child abuse are not always the parents. In this instance, the mothers of several children gave permission for two strangers

Digital Film Technology Revolutionizes the Film Industry...

Digital Film Technology Revolutionizes the Film Industry With the release of Star Wars: Episode I the Phantom Menace, in March of 1999, digital film technology officially filtered itself in to main-stream Hollywood. Digital film technology is the latest and probably most revolutionizing new technology to hit Hollywood. The use of digital film allows for infinite editing capabilities and endless benefits to distribution and special effects. The use of digital film allows for producers to add in extras, produce stunts, and even create false people with the click of a mouse. Time and cost consuming stunts, stunt doubles, and actors may no longer be a worthy concern to producers and their budgets. Though the growing†¦show more content†¦Directors and producers are allowed to let their imaginations run wild. This ease of use attracts filmmakers to convert to a digital format. The skill and cost of technology which goes into creating these effects, in return creates jobs for others. Digital film not only enhances effects, but its special effects capabilities are so great, that it is also beginning to replace people. For example, in Titanic, released in the winter of 1997/1998, false people are created to enhance the reality and excitement of the scene. The movie shows a scene which the ship tilts completely vertical. Passengers of the ship slide into the water, and fall from the rails of the enormous ship. These passengers add drama and reality to the scene. The passengers vividly dictate the harshness of the situation. Though these unfortunate passengers add a wealth of reality to the scene, they are not even real people. Creating this scene on a standard film format with stunt doubles, would have been difficult and time consuming. They were instead created with digital film technology. Digital film technology erased the need for stunt doubles. Though real people were not employed to be these characters, jobs behind the scenes were instead utili zed. Creators of the digital passengers were employed directly, and indirectly, business and jobs were harvested from the digital equipment used. Even though physical people wereShow MoreRelatedThe Negative Impact Of Digital Technology On The Film Industry1594 Words   |  7 Pages Digital Technology has taken over the world. We are now in the era where the access of digital technology is used at a frequent rate. As a result, digital technology has developed a major impact on the film industry. The transformation of the use of digital films has created a result of new advancement within technology, such as HD, 4K, 8K, and 3D films. With the birth of these visual technologies, it has created an eye-catching experience for the entertainment of the audience. Although the developmentRead MoreHidden Reasons for Kodaks Digital Revolution Essay1149 Words   |  5 PagesKodak and the Digital Revolution: Case Analysis Since the early 1880’s, Kodak had proven themselves to be great innovators and had worked on building their brand on a domestic and international front. They invested heavily in marketing to establish their image and realized early on that their profits would come from consumables rather than hardware. They sold their equipment at low prices in order to fuel their highly profitable film sales. This use of a razor-blade strategy, coupled with strongRead MoreThe History of Film, and the Film Industry Today Essay783 Words   |  4 Pageswould revolutionize the entertainment industry. Lincoln’s first film capturing camera was called the â€Å"zoopraxiscope† or the â€Å"Wheel of Life.† Later on, in the 1890’s people began creating their own versions of portable cameras, whereas Lincoln’s camera was always mounted to a tripod, to prevent moving pieces from breaking. There is no way they could have known what an impact they would have had on the w orld. Film throughout the ages has created many incredible people, styles, and technology. ThroughRead MoreIct in the Film Industry3227 Words   |  13 PagesICT AND FILM INDUSTRY Digital technology in the past decade has totally changed the movie industry. Focusing on the crucial procedures of movie making and the impact that technology had on each of the areas, this research would look at recent reforms in the pre-production part of film making, furthermore we will try to know the new instruments, equipment and storage facilities being used by modern film makers and producers. Film distribution and the adverse impacts that technology has had on theRead MoreRedefining Animation Methods: From the Past to the Future788 Words   |  3 PagesThere is a huge industry dedicated to animation and creating entertainment like movies, cartoons, video games, and educational software to deliver a message, tell a story, and/or educate the masses. Animation is the process of creating a continuous motion and shape change illusion by means of the rapid display of a sequence of static images that minimally differ from each other. Anyone who as ever turned on a television, gone to the movies, or seen a commercial has been exposed to an animationRead More HDTV: Implications for High Definition Television Essay1738 Words   |  7 PagesEurope) television monitor.   Digital HDTV systems, by dissimilarity, broadcast pictures and sounds in the arrangement of digital data.   These numerical data are transmitted, utilizing the identical high radio frequencies that contain analog waves, and computer processors in the digital television system that then decipher the information.   Digital HDTV can transmit sharper, clearer images and sound with very diminutive interferences or other flaws.   Of more significance, digital television systems willRead More New Technology Essay2611 Words   |  11 PagesNew Technology In my research, I am focusing on the new technology dealing with computers. This technology includes CD writers, DVD players, digital cameras, and cable modems. I will describe each technology and then how it will effect today’s society. Technology is the way of the world now, so improving technology helps to improve the society. CD writers are the wave of the future. What is a CD writer one may ask? A CD writer is simply a technology device that allow one to recordRead MoreSteve Jobs : The World Wide Web1533 Words   |  7 Pagesefficient, a trademark. His products were much the same; sleek, beautiful and iconic. In a little over half a century, Jobs managed to â€Å"revolutionize six industries:  Personal computers, animated movies, music, phones, computing and digital publishing.† He stands as an icon of smartphone technology, as well as the introduction to a different era of music and animated film. Jobs saw the commercial value of Xerox PARC’s mouse-driven graphical user interface which also led to the creation of Apple’s successfulRead MoreKodak Strategic Plan2089 Words   |  9 Pagesthe Dignity of the Individual, Uncompromising Integrity, trust, Credibility, continuous improvement and personal renewal, and recognition and celebration (Kodak, 2012). The company was considered a pioneer and leader in the photography and imaging industry and the historical success certainly proves that the companys operations and strategy was perfectly aligned to these core values. Kodak’s mission is to â€Å"grow more rapidly than our competitors by providing customers with the solutions they needRead MoreNetflix Inc : An American Entertainment Company1224 Words   |  5 PagesAmerican entertainment company founded on August 29, 1997, Scotts Valley, California, by Reed Hastings and Marc Randolph. It specializes in and provides streaming media, and video on demand online and DVD by mail. Netflix has been leading the way of digital content since 1997. ! As of January 6th 2016 Netflix has launched their service globally, bringing its Internet TV network to more than 130 new countries around the world. Netflix is the world’s leading Internet television network with over 93 million

How many types of ball mill do you know Free Essays

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Rooms division assignment free essay sample

Introduction The aim of these assignments are to assess the outcome of students’ learning in terms of knowledge acquired, understanding developed and skills or abilities gained in relation to achieve the learning outcomes (LO) and assessment criteria with reference to grade descriptors (i. e. M and D). The unit examines the role of the rooms division within the management of a hospitality operation, the operational elements that comprise the rooms division and how these are deployed by management to maximise both occupancy and rooms revenue. Learners will gain understanding of the role of the front office as the ‘nerve centre’ of customer activity with network communication links within and to other departments. They will also gain understanding of the management of housekeeping services. Learners will be able to identify trends and technologies which impact on rooms division operations and effectively utilise a computerised operating system within the rooms division. Main Assignment Tasks Learning outcome 1 You are a trainee manager who has been asked by his manager to prepare a short induction presentation to ensure that newly recruited staff understands services provided by the rooms division in diverse contexts. We will write a custom essay sample on Rooms division assignment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page TASK 1 (AC1. 1 ) Produce 15-20 power point slides that detail accommodation AND front office services for at least two organisations. (Examples of front office services) Housekeeping and maintenance Decoration and furnishings Refurbishment Accommodation environment and occupancy Guest services and supplies Linen services and laundry Cleaning services Environmental issues You will need supporting notes describing accommodation and front office services. Provide real industry examples where possible and make sure you reference your sources of information. Please submit a hard copy of your presentation and notes by the xx/xx/2013. Please also include these with your final report. TASK 2 (AC1. 2) Produce a table outlining the roles and responsibilities of Accommodation and Reception Services staff using as an example of a specific company. Accommodation Staff Reception Service Staff Company 1 – Roles Responsibilities Roles Responsibilities Notes should support your tables Give clear references to sources of information. Please submit a hard copy of the table and notes by xx/xx/2013. Please also include the table with your final report. TASK 3 (AC1. 3) Discuss the legal and statutory requirements in relation to the room’s division operations. (Examples of legal and statutory requirements) Health and Safety Hazardous substances Protective clothing Consumer law Price tariff and display Data protection Immigration (hotel records) Give clear references to sources of information. TASK 4 (AC 1. 4) Evaluate services provided by the rooms division in a range of hospitality businesses (Examples of different businesses) Hospitality businesses Hotel Restaurant University campus Learning outcome 2 TASK 2. 1 Assess the importance of the front of house area to effective management. The areas that are important to effective management include: Business/Department plans Operations POS management Night audit Use of technology Controlling and updating front-of-house-services Health and Safety Consumer and data protection Pricing. TASK 2. 2 Discuss the key aspects of planning and management of the front of house area for a given hospitality operation. Company 1 – Key Aspects Importance to planning and management Some of these should include: Visual impacts First impressions Design and layout Zoning Ambience Colour Flowers/Plants Heating Lighting Security TASK 2. 3 Critically discuss the key operational issues affecting the effective management and business performance of the front office area for a given operation Examples of front office area operations: Services – Rooms related Concierge Information Sales Administration Operational Issues – Financial Sales Marketing Human resources, quality, customer Learning outcome 3 1. Assess the importance of property interiors and design to effective management using a specific company (AC3. 1). Business departmental plans, operations and procedures Interior design in terms of visual impact, ambience, ratings, cost Access to mobility within interior, fabrics/furnishings/fittings Space, lighting, heating, effect of colour, flows plants 2. Discuss the critical aspects of planning and management of the accommodation service function for a given hospitality operation (AC3. 2) To include the bedrooms, function rooms, meeting, staff, public) Linen and laundry, cleaning, leisure areas, waste management, use of technology, health and safety, consumer and building regulations, evaluating and controlling rooms services. 3. Analyse the key operational issues affecting the effective management and business performance of the accommodation service function for a given operation. (AC3. 3) Financial Marketing Human resources Quality and Customer Learning outcome 4 4. Performance revenue/yield management activities to maximise occupancy and rooms revenue. (AC4. 1) Revenue/Yield management, forecast methodology, perishability cycle Distribution channels, price discrimination different rates and tariff structures to maximise occupancy Inventory management including the use of booking horizons to maximise yield, advantages and disadvantages of yield management. Hotel internet marketing including viral marketing 5. Discuss the sales techniques that room division staff can use to promote and maximise revenue. (AC4. 2) Tariff structures, market based pricing, negotiated sales, (delegate, seasonal and corporate packages) Use of overbooking policy, sales leads, referrals, selling other services, Up-selling, repeat business, customer loyalty scheme, source of bookings, central reservations, agents. 6. Discuss the purpose and use of forecasting and statistical data within the rooms division. (AC4. 3) Comparison of actual data to projected, formulation of marketing and pricing policy, Operational and financial reports. 7. Calculate room division performance indicators to measure the success of accommodation and sales. (AC4. 4) Front office performance indicators (room occupancy %, sleeper %, double/twin occupancy %, average room rate, and average sleeper %. Achievement of Pass, Merit and Distinction Grade Achievement of a Pass grade: A pass grade is achieved by meeting all the requirements defined in the assessment criteria for pass for each unit. Achievement of a merit grade To achieve a merit grade you must achieve a pass grade and also your essay/assignment/coursework demonstrates your abilities and skills in the following areas: M1identify and apply strategies to find appropriate solutions M2select/design and apply appropriate methods/ techniques M3present and communicate appropriate findings On successful completion of these assignments learners will achieve the following learning outcomes: Grade Descriptors and indicative characteristics Achievement of Pass, Merit and Distinction Grades 1. Achievement of Pass Grade A Pass grade is achieved by learner on meeting all the minimum requirements defined in the assessment criteria for each unit. 2. Achievement of Merit Grade To achieve a Merit grade learner must achieve a pass grade and also his/her essay/assignment/coursework demonstrate his/her abilities and skills in the following areas: M1: Identify and apply strategies to find appropriate solutions. Effective judgements have been made Complex problems with more than one variable have been explored An effective approach to study and research has been applied M2: Select/design and apply appropriate methods/techniques. Relevant theories have been applied A range of methods and techniques have been applied A range of sources of information have been used The selection of methods and techniques/sources have been justified The design of methods/techniques have been justified Complex information/data have been synthesised and processed Appropriate learning methods/techniques have been applied M3: Present and communicate appropriate findings. The appropriate structure and approach has been used Coherent, logical development of principles/concepts for the intended audience A range of methods of presentation have been used Technical language has been accurately used Communication has been taken place in familiar and unfamiliar contexts The communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used 3. Achievement of Distinction Grade To achieve a Distinction grade learner must achieve a merit grade and also his/her essay/assignment/coursework demonstrate his/her abilities and skills in the following areas: D1: Use critical reflection to evaluate own work and justify valid conclusions. Conclusions have been arrived at through synthesis of ideas and have been justified The validity of results has been evaluated using defined criteria Self-criticism of approach has taken place Realistic improvements have been proposed against defined characteristics for sucess D2: Take responsibility for managing and organising activities. Autonomy/independence has been demonstrated Substantial activities, projects or investigations have been planned, managed and organised Activities have been managed The unforeseen has been accommodated The importance of interdependence has been recognised and achieved D3: Demonstrate convergent/lateral/creative thinking. Ideas have been generated and decisions taken Self-evaluation has taken place Convergent and lateral thinking have been applied Problems have been solved Innovation and creative thought have been applied Receptiveness to new ideas is evident Effective thinking has taken place in unfamiliar contexts Plagiarism and Collusion Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented below: ‘Plagiarism occurs when a student misrepresents, as his/her own work, the work, written or otherwise, of any other person (including another student) or of any institution. Examples of forms of plagiarism include: the verbatim (word for word) copying of another’s work without appropriate and correctly presented acknowledgement; the close paraphrasing of another’s work by simply changing a few words or altering the order of presentation, without appropriate and correctly presented acknowledgement; unacknowledged quotation of phrases from another’s work; The deliberate and detailed presentation of another’s concept as one’s own. ’ All types of work submitted by students are covered by this definition, including, written work, diagrams, designs, engineering drawings and pictures. ‘Collusion occurs when, unless with official approval (e. g. in the case of group projects), two or more students consciously collaborate in the preparation and production of work which is ultimately submitted by each in an identical, or substantially similar, form and/or is represented by each to be the product of his or her individual efforts. Collusion also occurs where there is unauthorised co-operation between a student and another person in the preparation and production of work which is presented as the student’s own. (ibid)’ Extension and Late Submission If an extension is necessary for a valid reason, requests can me made using a course work extension request form available from the college. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension. The completed form must be accompanied by evidence such as a medical certificate in the event of being sick. Support Material

buy custom Energy Drinks essay

buy custom Energy Drinks essay Energy drinks refer to beverages that contain calories, caffeine and other energy enhancing ingredients like vitamin B and herbal extracts. They first appeared in Europe in the 1960s and have ever been popular since then. The consumption of energy drinks is rapidly increasing and has a large untapped market in India. This paper will demonstrate a chocolate based energy drink, Mozarl energy drink, and demonstrate how the drink will be marketed in India. Product Description Mozarl energy drink is a new chocolate energy drink in the market whose purpose is to help the consumer boost his/her energy levels and improve metabolism. The Mozarl energy drink contains caffeine that helps improve strength, endurance and mental function. The Mozarl energy drink is packaged in a large returnable bottle (LRB) and non-returnable/ disposable bottle (NRD). The Mozarl energy drink gives the consumer extra burst of energy. Its energy comes from two main ingredients: sugar and caffeine. An average 12-ounce Mozarl energy drink contains 85 milligrams of caffeine. The reasons for picking Mozarl energy drink is that it is actually natural chocolate flavor unlike other drinks with artificial chocolate flavors. Mozarl energy drinks are easily applicable and they need to be reinvented in the Indian market. The target country in this case is India. As a category, India is a small as far as energy drinks is concerned by conservative estimates but the market has opened up and is growing at a very steady rate (Pinto and Shahana). Pinto and Joshi say that expert estimation show that the market is growing at 25 percent annually. This leaves room that no doubt there is a potential market for energy drinks in India. Chibber further asserts that the energy drink market in India is still in its infancy thus strengthening the fact that we will have a ready market for our product. Our Mozarl energy drink target audience will be anyone between the ages of 15-45 years; the young, ravers, athletes and even young adults in India. India a country that boosts itself as a sports hub in the Asian continent and sports like cricket and football are very popular. For athletes, we have discovered that they will need to improve stamina on the courts. Older adults will use Mozarl to enhance their physical performance not only in work but also even in bedroom matters. Mozarl is designed in such a way that it is a status drink. Therefore, we attract the youth who will want to be caught swallowing a can of Mozarl energy drink due to its designer status. To differentiate our products from competition, we will have to broaden the target market in an effort to reach niche markets. We have discovered that such submarkets in India will include energy drinks designed specifically for women, for the body builders, for the extreme sport enthusiasts and for carbohydrate conscious. We w ill target the upper and middle income earners but we will also distribute Mozarl to other rural towns in India as well. Energy drinks market in the U.S. is very much developed unlike in India. The U.S. market is very much attractive to the young upper middle class to affluent users. Statistics from Datamonitor indicate that the global soft drinks market grew at a rate of 3.45 percent from 2005-2009 and new product launches increased by 8.59 percent. The U.S. topped by retail sales while India ranked 25th in retail sales but 13th in terms of number of new product launches in 2009. India has a large population with 47 percent of the people below 30 years of age. Despite this, India has a low consumption average of 5.2 liters against the U.S. average of 300-400 liters or even a world average of 85.22 liters. In 2006, the U.S. consumer drank 900m liters of energy drinks and this was a 47 percent increase from the previous year (Merett). The growth of energy drink consumption was attributed to male oriented energy drinks and a consumer looking for healthy drinks who want to enjoy a new wave of energy products. The latent demand for energy drinks in India neither actual nor future sles but can go either way especially if its market is inefficient market. Inefficiencies in the Indian market are caused lack of international openness, regulations, cartel like behaviors and cultural barriers. The single most important variable determining consumption in any country is income, the United States is a developed country unlike India and therefore we expect demand in Indi be lower when compared to the U.S. India has some cultural beliefs that may limit consumption while the U.S. has few cultural beliefs, in any does exist. Language is barrier in India due to its many sub-tribes and English is not commonly used throughout the country unlike in the U.S. where almost 100 percent of the target market understands English. As a developed country U.S. citizens have extra money to spend in luxuries and other affluent products like our energy drink. The living conditions in the U.S. are high as to when compa red to those in India and therefore we expect a lower energy drink uptake in India as compared to the statistics in the U.S. Indians attitude towards foreign products has been shown to be poor. Therefore, we are planning on using local musicians and Bollywood starts to market Mozarl and have the distinctive nature as being one of their products. Negotiating Business with Indian Channels Business regulation varies across the continent and India has stringiest laws unlike in the U.S. where we have relaxed systems. It is important to realize that India has a history of invasion and migration that has influenced its culture, economy and how business is conducted in general. Economic reforms however have ensured that business markets have continued to strengthen and grow. Indias population consists of 80 percent Hindus, 12 percent islands and 8 percent other ethinic groups. According to Katz, business meeting in India generally starts with a small friendly talk including personal questions about the family. This is especially important as it is seen as building a good rapport and trust before business. The family unit is highly respected and it is therefore important that a lot of interest is shown towards Indian counterparts to help establish successful relationships. During negotiations, it is vital to trust and establish relationships with Indians before any form of business can take place. This is mainly to help bridge cultural and communication gap that we had seen earlier that do exist. These negotiations can be done by individuals or a team of negotiators with everyone assigned a specific role. Although Indians may appear in scheduled meetings late, they expect foreigners to be punctual and therefore it is important that agreed time is observed. Although both men and women can take part in introductions, men should wait women to initiate handshakes first as some Indian women may not be ready to make a physical handshake with men prompting a nod from foreigners. Indians value academic and professional titles and is important that they are used. Culture dictates that older people are introduced and greeted first. Namste is a traditional Indian greeting that involves putting both hands together as if in prayer but light handshakes can be done if a foreigner (Katz, p.3). Challenges in Conducting Business in India A review by Ansar lists the following as the challenges foreign investors encounter when doing business in India; Building relationships_ Indian culture focuses more relationship and trust and cultural awareness will help develop strategies to avoid frustrations and delayed projects in order to be able to reach tangible results. Levels of English_ most university graduate in urban centers have a good command of English but understanding Indian English can be challenging especially with their heavy accents. Being aware of Indian English will help reduce both loss of time and reduce misunderstandings. Authority_ many Indian cultures places a lot of importance to authority and status. Unless well understood, these complexities of Indian attitudes and how they affect business can make organizations doiing business in India struggle and fail to harness value or experience from its employees. Delays in courts_ foreign companies face the daunting task of case delays in Indian courts some taking even years to resolve. Arbitration has not gained prominence and can also be long. Corruption_ corruption in India is a big hurdle. India was ranked number 92 out of 159 countries that were surveyed by Transparency International on corruption index. There is rampant bureaucracy as well as many political and regulatory risks can be a big challenge. Inadequate infrastructure_ India has a poor infrastructure with poor energy supply, ineffective airports and unpaved roads will be a big challenge especially for distribution purposes. Strategy Our strategy will include detailing the advantages of consuming Mozarl energy drink and this will include; Mozarl energy drink will help relieve fatigue for those who suffer from this problem. By raising energy levels, Mozarl energy drink will help enhance mental alertness. Mozarl energy drink is best in providing herbal and mineral substances. Mozarl energy drink is exactly suited for that to perform strong works that need energy. Helps fight against drowsiness at all times. Competition The competitive landscape in India is that one major brand, Red Bull, controls 66 percent of the market while second on the list is coca colas burn that controls 12 percent of the market. Others are Goldwin Healthcare PVTs Cloud9 and JMJ Groups XXX. This shows that although dominated by Red Bull, there exists opportunities and the market is not saturated. Our competitive advantage will be introducing a sugar free product in the market, a sleek package and we will introduce the product in the market by using person to person strategy in order to become a next frontier in branding competition. Using a Multi-Formatted Promotional Program Reaching the Target Audience Will do exactly as the old adage goes start with where you audience is. We will start by using advertising that can appeal from teenagers to young adults. We will use popular musicians and Bollywood stars in marketing our products as they appeal to our target audience. Media Format to be Used There is a good TV viewership in India and our target audiences are people who can afford TV sets. We will use television as the main advertising media due to visual and audio messages. India has wide and good internet coverage and due to the fact that our products appeals young affluent adults, we will use the internet to advertise on top of using TV. Mobile connectivity in India is the second largest in the world and we will target mobile users by using Indias favorite mobile providers by sending messages for availability of our products in major retail outlets throughout the country. Other will be use of billboards and POS materials Retail Stores in India India has several retail outlets but most of them are located in urban centers. International retail outlet like Mobile Store, McDonalds, Pizza Hut, Big Bazaar and Monginis can be found in India. Other local outlets like supermarkets and hyper-stores are also popular and can be used as distribution points. Indias postal system is not very reliable hence we will not depend it on distribution. Indians love bright things and we will package Mozarl according to their preferred colors; bright red PET and cans. We will package the smallest can at 200ml aimed at the relative small consumers and for the affluent big spenders we will have 500ml bottles. Cans will be sold at 300ml and this way, we will attract our target markets with not only attractive colors but also with the sleekest packages. Buy custom Energy Drinks essay

Cassandras Rantâ€Comedic Female Monologue

Cassandra's Rant- Comedic Female Monologue This funny monologue for actresses comes from an educational comedy play called The Greatest Play Ever Written by Wade Bradford. Written in 2011, the premise of the play is that the narrator attempts to write the greatest play ever by combining all the major literary elements: conflict, genre, character, irony, symbolism. The scene that includes Cassandras monologue is  a comic mash-up that pokes fun at various characters and situations famed in  Greek mythology. The complete script is available at  Heuer Plays.   Character Introduction- Cassandra According to ancient legends, Cassandra could predict the future, yet no one ever believed her. According to Greek mythology, she was the daughter of King Priam and Queen Hecuba of Troy. Legend also has it that Apollo gave her the ability to tell prophecy to seduce her, but when she still refused he cursed her so that no one would believe her prophecies.   She foretold that Pariss capture of Helen would cause the famed Trojan War and the destruction of her city. But since the Trojans welcomed Helen, Cassandra was seen as misunderstood or even a mad woman. Monologue Summary and Analysis In this scene, Cassandra is at a party in the city of Troy. While everyone around her celebrates the marriage of Paris and Helen, Cassandra can feel that something is not right. She mentions: All is twisted and sour- and I am not just talking about the fruit punch. Can you not see all of the signs? Cassandra complains about all of the ominous signs around her by pointing out the ironic behavior of the party guests around her, such as: Hades is the Lord of the Dead, yet hes the life of the party ... Prometheus the Titan  gave us the gift of fire, but hes banned smoking. Ares has made peace with the fact that his brother Apollo isnt very bright ... Orpheus only speaks the truth, but he plays a lyre ... And Medusa just got stoned. The play on words and allusion to Greek mythology creates jokes that tend to be a crowd-pleaser, especially for literature geeks who dont take themselves too seriously. Finally, Cassandra ends the monologue by saying, We are all doomed to die. The Greeks are preparing an attack. They will lay siege to this city and destroy this city and everyone within these walls shall perish by flame and arrow and sword. Oh, and youre out of napkins. The mixture of contemporary colloquial speech and dramatic presentation reserved for Greek plays creates a comedic juxtaposition. Plus, the contrast between the gravity of everyone being doomed to die with the triviality of having no napkins finishes the monologue with a humorous touch.